Nestle buys Jenny Craig diet firm for $600 million - Yahoo! News

Amazing! Nestle, the company well known for its chocolate candies - has just bought diet food and weight-loss company Jenny Craig.

The price they paid is about $600 million dollars. That is about 1.5x the last 12 months of revenue.

Reuters - via Yahoo! News:

Switzerland's Nestle (NESN.VX) bought
U.S. weight-loss company Jenny Craig for around $600 million,
it said on Monday, expanding its high-margin nutrition and
health business.

Jenny Craig, which according to Nestle had sales of over
$400 million in the last 12 months, was founded in 1983 by
weight-loss guru Jenny Craig, offering dieters prepared meals
and exercise programs.

The juxtaposition of the two product lines - candy - and weight loss plans, including pricey diet foods, cannot be lost on everyone.

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